Eniac E-commerce platform
Management of e-Commerce and Online Channels is one of the main tools for promoting and improving sales in the current businesses. It consists basically of a privileged sales channel, available in many sectors. Nevertheless there are others, who do not give due importance to this channel.
Over the last decade the population of Internet users has increased rapidly. Two main online able industry such as tourism and insurance has always been among the first businesses, to capitalize on new technologies. Customers are constantly seeking new sources of information, to help them make decisions before purchasing services.
Eniac’s Online sales services play a vital role in your insurance and tourism business, consequently you can, by no means, ignore this procedure. The growing importance of e-commerce in the modern tourism and insurance industry has created an urgent need for simple solutions focused on managing companies' online presence accurately.
Key factors of successful e-commerce
Research was performed to collect the secondary data regarding e-commerce for the tourism industry. Benefits of e-commerce for SMTEs Respondents considered that the main benefits of e-commerce for tourism enterprises are ‘providing easy access to information on tourism services,’ ‘providing better information on tourism services,’ and ‘providing convenience for customers’. This result implies that respondents are less aware of many other benefits of e-commerce, such as ‘creating new markets,’ ‘improving customer services,’ ‘establishing interactive relationships with customers’, ‘reducing operating cost’, ‘interacting with other business partners’, and ‘founding new business partners’
Barriers of e-commerce for SMTEs
There are a number of barriers for SMTEs in adopting e-commerce in the world. These barriers include ‘limited knowledge of available technology,’ ‘lack of awareness,’ ‘cost of initial investment,’ ‘lack of confidence in the benefits of e-commerce,’ and ‘cost of system maintenance.’ These barriers also include ‘shortage of skilled human resources,’ and ‘resistance to adoption of e-commerce.’ In terms of market situation, one might also mention ‘insufficient e-commerce infrastructure,’ and ‘small e-commerce market size’
Factors for successful SMTEs e-commerce practices
The two main factors for conducting successful e-commerce are ‘security of the e-commerce system’ and ‘user-friendly Web interface’, thus recognizing that building customer trust and convenience for customers are essential to succeed. ‘Top management support,’ ‘IT infrastructure,’ and ‘customer acceptance’ were also considered as important factors. On the other hand, most SMTEs do not recognize the importance of ‘sharing knowledge and information between SMTEs’ and ‘business partnerships’
Eniac B2C services for tourism business owners and OTA’s
E-commerce has significantly changed the distribution channels of travel products in the world. Online channels are growing important in travel service distribution. In defriend countries tourism industry has been developed rapidly with the economic development, more and more international travel service providers are trying to expand their market through the Internet. This paper sheds lights on the e-commerce development models for international travel service providers. It explores the current e-tourism in the world from the three different participants in the value chain in tourism industry - consumer, travel agent and travel service provider. The typical value chain in tourism consists of four components: travel service provider, travel operator, travel agent and traveler. The travel services provided by travel
service providers can be distributed by the joint operation of travel operator and travel agent, or just by travel agent or online travel web sites to travelers.
On the intermediary level, normally the travel operator plays the role as a wholesaler of travel service in the value chain, which integrates a number of different travel services and offers them as a packaged service to travel agent, since many travel services are composed of various services provided by different travel service providers. The travel agent or OTA is the retailer of travel service in the value chain, which Tie prospective travelers and service providers together by handling the information flow among the different participants in the value chain.
The value chain is based on the cooperation among travel service provider, travel operator and travel agent with the help of Global Distribution Systems (GDS).
In E-tourism, both B2B and B2C models have offered great opportunities for international travel service providers to promote their travel service to customers directly or indirectly through the Internet.